Films showing reactions after taking a pregnancy test

Everyone reacts differently to taking a pregnancy test and it’s an incredibly charged moment for many people. In three short films, we show the different feelings people can have over taking a pregnancy test. The films touch on topics such as involuntary childlessness, unwanted pregnancy and the feeling of finally succeeding in conceiving a child.

In the films, we let the emotions play the main role and speak for themselves. Many people will recognize themselves in several of these films. The purpose of the campaign is to convey a more honest picture of the reality that many face around pregnancy and to focus more on the different perspectives on the outcome, regardless of whether it’s positive or negative.